The birth of Louis Vuitton had the epoch-making meaning to this brand and it made it it into people’s heart as a brand concept. It also started the brand century of Louis Vuitton and became the signal of Louis Vuitton products. LV is the representation of noble identity and the desire for a Louis Vuitton product formed the mutual value and sentimental experience for customers.
When people stepped into the commercial society in the 20th century,Louis Vuitton has became an old brand with long history and plentiful asset. In 1997 the 34 years old designer Marc Jaocbs joined in Louis Vuitton and became the direct designer of it. The fashion clothing era he started injected a new energy to the refined product brand which represents the Paris traditions. He proposed the super concise design conception and blended traditional letters with the candy color japanned leather products. This made Louis Vuitton image fashionable and energetic and won praise from all over the world. This courageous design innovation opened the summit age of Louis Vuitton.
What surprised us more is the work Marc Jacobs created with the Japanese Artist Takashi Murakami in 2003. The refreshing doll image and the brilliant flower patter get rid of the old feeling Louis Vuitton gave to us by the classic Monogram pattern. It became hot in the world with the childish temptation. Perhaps it is just the charm of courageous innovation an it made Louis Vuitton sit on the top of first-class luxury product throne. Then he became the pronoun of luxurious products.
For these top level product it is luxurious because its scarceness. Seldom people are capable of getting it. You can not let customers know about luxury products in a massive way. So it is the best idea to build a refined, innovatice and luxurious flagship store.
